Terubok Sarawak

Popularly known as Terubok Sarawak, this fish and its process in Kuching has given its name. Being an importer and exporter of fish, we know that Terubok Sarawak comes from Myanmar, we call it as hilsa fish and we export a lot of them to Kuching, Sarawak to be made into salted fish.

We studied into the market of this fish as to why is it so in demand in Kuching but we realise that most of the customers are from West Malaysia. I tried to market them in Kuala Lumpur but realize that the demand of the fish was not there. As we looked deeper in the market, we came to realise that most of the sales are at the airport and finally we found the answer. Terubok Sarawak is more like a tourist product, people from West Malaysia goes to East Malaysia and when they come back home, they will back some back since we cannot find them in West Malaysia so this species is a best buy at the airport. Airport being very strategic location since there is only one way back and every west malaysian have to pass thru' so the airport is the best place to sell such products.

Now I have found another way to sell it...
By postage and we have decided why not try to market it this way. Terubok Sarawak cannot be sold in the market. One thing it cannot last and another thing is that it is not a meal where we take everyday but just occasionally.



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